Work - Balkan Bay

Case Studies & Work

Professional Services

Authentic testimonials that reveal the heart behind each partnership, building trust through real stories and genuine experiences.

MyOutDesk

Making a 2,500-person BPO/virtual staffing company feel human.

A BPO/staffing company is a hard trust sell — you’re asking businesses to hire people they’ll never meet in person. MyOutDesk had scale (Top 50 fastest-growing companies in California, two years running) but needed its proof to feel as real as its growth.

Alexander developed a custom affiliate & partnership program system, integration, landing pages, and assets for collaborators and referrers. In addition, he lead Creative Direction where he designed, updated, and produced their client testimonial and executive media system: the client spotlight format (structure, interview approach, production (pre-production to post) pipeline, thumbnail convention system), CEO podcast episodes including a featured conversation with branding authority Jason Barnard, broadcast-ready executive media including a KCBS news interview edit, and a nonprofit partnership podcast series & shorts with GoodLeap.

Where it lives: MyOutDesk’s public YouTube channel and sales enablement. Internal decks and branded training materials for global expansion during a rebrand and team growth.

What it proves: end-to-end B2B proof production — strategy, interviews, direction, edit, placement — inside a demanding, fast-growing company.

Healthcare

Visually striking films that bring brands to life, blending cinematic style with storytelling to create lasting impressions.

Keep It Off Medical Weight Loss

The proof engine behind Sacramento’s #1-voted weight loss clinic.

Healthcare is such a sensitive and high-trust industry that requires a deep empathy for both patient experiences and careful navigation of HIPAA regulations. Medical weight loss lives or dies on one question: “Will this actually work for someone like me?” Marketing can’t answer that. Patients can.

As Creative Director & Marketing lead (2021–2024), Alexander built the clinic’s in-house media capability from scratch — patient testimonial shoots, provider and CEO interviews, behavioral-health education clips — and ran the full marketing system around them: rebrand, telehealth expansion, app development and asset production, CRM lifecycle, paid search.

The clinic was voted #1 Best Weight Loss Clinic in Sacramento (Sacramento Bee / Sacramento Favorites, 2023) during a period of sustained growth. When the team evolved into Tomlin Medical Weight Loss, Alexander built the new logo, brand, and site foundation.

What it proves: healthcare trust-building with real patients — the highest-stakes testimonial work there is — plus the operator’s view of where every asset goes.

Construction

Guiding every detail with a clear vision, ensuring each project feels cohesive, intentional, and deeply human.

Nyecon Inc.

Making 30 years of construction craft visible.

Construction buyers hire proof they can see. Nyecon’s craft was real — Levis’ Stadium, churches, museums, commercial builds — but underdocumented.

Alexander shot and produced location photography and media across Nyecon’s flagship projects: Project Church, the Women’s Inspire Museum in Sacramento, Boa Vida, and more — alongside branding, site updates, and social presence.

What it proves: the built-environment lane — on-location shooting, before/after storytelling, and making physical craft legible to buyers.